Sterling is a senior associate investor at Blockchain Capital where he conducts investment due diligence and supports portfolio companies, focusing primarily on the intersection between consumers and cryptocurrencies. Prior to joining Blockchain Capital, Sterling founded Minotaur, a Web3 company, and launched several successful NFT projects in collaboration with top creators and brands. Sterling also has multiple years of VC experience, including building consumer portfolios with Lerer Hippeau and Grishin Robotics. Prior to joining venture investments, I spent several years developing my musical talent at WME and setting up a gaming and real estate division. We also hosted our first celebrity pro amateur Fortnite tournament at E3 in 2018.