The current state of the Web3 market in Japan

November 21, 2024

Web3 is regarded as an important part of Japan’s national strategy, playing a key role in promoting economic development. At the same time, to achieve healthy growth in the cryptocurrency industry, institutions such as the Financial Services Agency and the Digital Agency of Japan are actively working on regulating cryptocurrencies and reforming the tax system.

Large Corporations:

Building on their existing businesses, many major companies have begun integrating blockchain technology and leveraging tokens to offer new user experiences. Notable examples include SBI, NTT Docomo, Toppan Printing, and NEC.

Licensed Exchanges:

The number of licensed exchanges stands at 32, with a total monthly spot trading volume of approximately 900 billion yen.

Startups:

The number of startups is steadily increasing. Known as a global leader in intellectual property (IP), Japan is utilizing its IP strengths to launch globally recognized projects, such as games and NFTs.

User Level:

Awareness of cryptocurrencies continues to rise. Especially since February 2024, when the U.S. SEC approved BTC and ETH spot ETFs, tens of billions of dollars have flowed into the crypto asset industry. Additionally, media coverage has significantly enhanced awareness of cryptocurrencies within Japan. According to the Japan Virtual and Crypto Assets Exchange Association (JVCEA), the number of crypto asset accounts in Japan exceeded 10 million as of 2024.

Domestic Stablecoin Launch in 2025:

USDC has officially partnered with SBI. In 2025, the Japanese market is set to officially launch its own stablecoin. This will provide a convenient tool for settlements across the Web3 industry, greatly broadening the Web3 business scope for traditional domestic institutions, especially in sectors like finance and securities.

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