Zahf is an advocate for Web3 development and adoption. As Director of Digital Strategy and Partnerships at Animoca Brands, she played a key role in driving mass adoption of NFTs and the metaverse. Her journey as a successful entrepreneur at the award-winning fintech and IoT startup she founded also shows her passion for innovation. As a recognized thought leader, Zahf was selected as a TEDx speaker in 2022 to share his insights on how Web3 can pave the way for a more equitable future. Currently working at the Artifact Lab, she is leading collaborative relationships with arts and culture institutions using blockchain technology. Her work at the Artifact Lab blends tradition into an evolving art landscape shaped by technology. By helping institutions navigate the digital age, Zahf pushes them towards ageless resilience.