A strategist and brand manager who discerns the essence of Web3 and opens up the future. As the president of Shibuya Web3 University, I understand the fundamentals of blockchain and explore how it can change the human social system itself, not just technological innovation. That point of view is “How should we handle trust and value, and how should we design a new world?” It is rooted in the fundamental question. Explore the evolution of Japan's Web3 ecosystem while collaborating with politics, government, administration, and cutting-edge tech companies around the world. Utilizing the experience of overseeing brand management and inner branding for listed companies, local governments, and luxury brands, we will take on the challenge of rebuilding trust and value in the Web3 era. After working as a culture magazine editor, advertising communication director, and strategic planner, he has continued to run at the forefront of expression and strategy. He also has an aspect as a songwriter and guitarist, and embodies the fusion of creativity and technology.