Stella is the world's top 10 cryptocurrency exchange and oversees all business divisions of Phemex with over 6 million active users. As Phemex's Chief Operating Officer, Stella is responsible for setting up and implementing long-term strategic initiatives and managing day-to-day operations. She oversees all Phemex divisions including marketing, operations, business development, key partnerships, asset management, business intelligence, and customer service. As a key thought leader in the ever-changing landscape of cryptocurrency exchanges, Stella's mission was to provide CEX traders with a mission to provide a more reliable and engaging user experience, and Phemex emerged as one of the exchanges that strongly recovered from the bear market following the collapse of FTX in 2022. Stella, who is familiar with all aspects of the exchange business, played an important role in the transformation of PhemEx from a pure centralized platform to a hybrid semi-centralized exchange with decentralized governance via PhemexDAO and Phemex tokens. She advocated that Phemex become one of the first and only exchanges to publish monthly certificate reservations and certificate dissolution. In 2023, he recognized that CEX's next evolution would require increased transparency through on-chain decentralized elements, and led the development of Phemex Web3. This has encouraged the integration of innovations such as soul-bound tokens and social trading into its Web3 ecosystem. Prior to starting her blockchain career, Stella held management positions at global internet companies such as Alibaba and Xiaomi, where she helped develop technology trends such as big data and AI. From a diverse background with marketing and experience in regions such as MENA and Europe, Stella joined Phemex as Director of Emerging Markets and was promoted to Chief Marketing Officer and now Chief Operating Officer. Recognized as an industry leader, he was profiled by leading publications, and named by “International Business Times” as one of the “crypto queens.”